Microsoft revamps Xbox Game Pass plans and hikes Ultimate to $29.99 a month

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https://www.theverge.com/news/789424/xbox-game-pass-premium-essentials-ultimate-price-increase-changes

https://archive.ph/2025.10.01-142556/https://www.theverge.com/news/789424/xbox-game-pass-premium-essentials-ultimate-price-increase-changes

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This is just the zeitgeist of 21st century capitalism.

✓ Subscriptions. Make them pay you forever.
✓ Low initial price to saturate market share and stifle competition while you operate at a loss.
✓ Drive all realistic competitors out of the market (stadia et al.)
✓ Slow user growth? Jack up prices!

I’m not surprised they got out of the hardware business. Software license protection publishing fees are way more lucrative than hardware sales. The hardware is just there to lock people into the software.


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