EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’

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https://kotaku.com/ea-vp-urges-companies-to-think-about-in-game-ads-during-development-thats-a-huge-opportunity-2000716639

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This is EA we are talking about, the “opportunity” is not to give the consumers a discount.

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