Apple has an opportunity to rediscover humanity

I was debating whether to post this, I was almost wondering whether this article is designed to mostly to promote engagement, but then I thought that perhaps I shouldn’t project my scepticism and local cultural attitudes in such a blunt manner.

A refresh is needed. Apple products under Cook – Apple Watch, AirPods, AirTags, HomePod, and Apple Vision Pro – haven’t been nearly as impactful as the iPhone or Mac. Coming up with novel hardware is a challenge – nearly everything has a processor nowadays. But a changing of the guard may open the door to new ideas.

There is no inherent rule that guantees impactful hardware developments in Apple’s segment of the market have to happen at a strict cadence. Sometimes you just reach a point of diminishing returns.