NVIDIA's Neural Texture Compression Cuts VRAM Use From 6.5 GB to 970 MB

This is more like MP3 or H264, a compression algorithm that strives to be perceptually lossless mid to high end.

For much of mainstream music, on a vast majority of speaker/headphones it’s difficult to tell a 256 KB MP3 and a FLAC.

This is sort of similar. Just read up on it.