PieFedAir New Zealand is first major airline to scrap 2030 emissions target: Firm says it is now re-adjusting to a realistic end date and blames difficulties in procuring new planes and sustainable jet fuel
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www.theguardian.com/business/article/2024/jul/3…
I'll note that "sustainable" jet fuel is physically impossible to procure in quantities sufficient to maintain current levels of jet travel.
Oh well, guess we'll all burn to death, thanks for trying anyway!
More that we need to use legal mechanisms to force companies to do the right thing, rather than depend on the good will of inherently amoral constructs.
Yeah obviously, we need to get some powerful political violence against these practices. It's insane that we leave our future between the hands of people that literally can't see further than their quarterly bottom line.
Their promises are just empty words? 🥺
Corporate promises which don't have legal enforcement behind them generally are
Good thing law enforcement is only for us at the bottom.
Live like there is no tomorrow.
Or..work to make sure there is a tomorrow.
"We made a promise we had no idea how we were going to keep. But it seemed like good PR at the time. And people kept flying in our planes."