I have been banging on about this now for at least a couple of years. Much as been written about what is ailing Meta at the moment; yet, strip all that away lies, at its root, a lack of integrity, common decency and humility, and a large dose of cynicism that defines the character of its founder, Mark Zuckerberg. They say a companyโs culture starts with the man, or woman, at the top, and so it has come to pass.